Logo Orlen Paczka

Orlen & Orlen Paczka Graphic Design

This showcase represents a long-term design collaboration involving various marketing and communication tasks for the ORLEN Group.

A wide-format desktop promotional banner for the "ORLEN w portfelu" loyalty program, featuring a businessman, candlestick financial charts, and three distinct icons for fuel discounts, financial bonuses, and shopping rewards.
A wide-format desktop promotional banner for the "ORLEN w portfelu" loyalty program, featuring a businessman, candlestick financial charts, and three distinct icons for fuel discounts, financial bonuses, and shopping rewards.

MARKET CAMPAIGN

Orlen w portfelu

1

Project Brief

The objective was to design a Key Visual (KV) for an online marketing campaign promoting "ORLEN w portfelu" - a loyalty program dedicated to individual shareholders. The design needed to communicate stability and trust while highlighting specific benefits like fuel discounts and investment bonuses. A critical requirement was to appeal to professional individual investors while adhering to legal constraints regarding stock promotion.

2

Design Solution

I created a high-tech, financial-themed composition using a gas station interior as a translucent background to maintain industry relevance. To emphasize the "digital wallet" aspect, I integrated a premium smartphone mockup displaying the program’s interface and a functional QR code. The inclusion of dynamic candlestick stock charts visually represents the investment nature of the program. I used a clean iconographic style to clearly present the three main pillars of the offer: shopping discounts, fuel savings, and financial bonuses.

A wide-format desktop promotional banner for the "ORLEN w portfelu" loyalty program, featuring a businessman, candlestick financial charts, and three distinct icons for fuel discounts, financial bonuses, and shopping rewards.
A wide-format desktop promotional banner for the "ORLEN w portfelu" loyalty program, featuring a businessman, candlestick financial charts, and three distinct icons for fuel discounts, financial bonuses, and shopping rewards.
The desktop design showcases a high-tech financial aesthetic with a blue candlestick chart overlay, emphasizing the program's connection to capital markets and digital banking.
The desktop design showcases a high-tech financial aesthetic with a blue candlestick chart overlay, emphasizing the program's connection to capital markets and digital banking.

BANNER

Orlen Paczka x Zoo Art

1

Project Brief

Create a compelling promotional banner for ORLEN Paczka's partnership with Zoo Art. The goal was to communicate a special offer: free pet food with every delivery chosen via ORLEN Paczka. A key constraint was to maintain a unique visual identity for Zoo Art to distinguish it from competitors in the pet industry.

2

Design Solution

The final composition features a warm, lifestyle-oriented image of a customer with their pet, creating an emotional connection. I utilized a dynamic, slanted container for the main offer ("Karma GRATIS!") to grab attention. The design maintains brand consistency by using the signature ORLEN Paczka red and logo, while integrating Zoo Art's branding through playful paw prints and their specific logo.

The desktop design includes the red ORLEN Paczka logo on the left and the ZOO ART logo on the right, connected by decorative green paw prints and a central lifestyle photograph of pet ownership.
The desktop design includes the red ORLEN Paczka logo on the left and the ZOO ART logo on the right, connected by decorative green paw prints and a central lifestyle photograph of pet ownership.

BANNER

Orlen Paczka

1

Project Brief

The goal of this project was to create a high-impact web banner for ORLEN Paczka, focusing on the convenience and accessibility of their delivery network. The communication needed to emphasize the vast scale of the service-over 12,000 pickup points-while maintaining a friendly and approachable tone for everyday e-commerce users.

2

Design Solution

I designed a clean, minimalist wide-format banner that utilizes a strong horizontal split. The left side features a high-key image of automated parcel lockers to represent modern infrastructure, while the right side uses the brand's vibrant red to create a focal point for the logo and the human element. By placing a joyful character with parcels in the center, I aimed to humanize the brand and evoke a sense of satisfaction and ease.

A wide desktop promotional banner for ORLEN Paczka, featuring a cheerful woman holding a stack of parcels against a red background on the right, and a blurred image of automated parcel lockers on the left.
A wide desktop promotional banner for ORLEN Paczka, featuring a cheerful woman holding a stack of parcels against a red background on the right, and a blurred image of automated parcel lockers on the left.

MAILING

Orlen Paczka

1

Project Brief

The objective was to design a comprehensive mailing template for ORLEN Paczka aimed at enhancing customer awareness of delivery speed and pickup options. The primary challenge was to structure complex information-such as delivery times, pickup locations, and calls to action-into a clean, scannable, and mobile-friendly layout that drives conversions.

2

Design Solution

I developed a structured, hierarchy-driven design that guides the user’s eye from the main value proposition down to the final Call To Action (CTA).

The desktop design utilizes a dotted-line path to guide the user through the service benefits, including delivery speed (1 day) and parcel pickup availability (3 days), ending with a prominent "WEJDŹ" (Enter) button.
The desktop design utilizes a dotted-line path to guide the user through the service benefits, including delivery speed (1 day) and parcel pickup availability (3 days), ending with a prominent "WEJDŹ" (Enter) button.

Kacper Steć

UX/UI Designer

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Logo Orlen Paczka

Orlen & Orlen Paczka Graphic Design

This showcase represents a long-term design collaboration involving various marketing and communication tasks for the ORLEN Group.

A wide-format desktop promotional banner for the "ORLEN w portfelu" loyalty program, featuring a businessman, candlestick financial charts, and three distinct icons for fuel discounts, financial bonuses, and shopping rewards.
A wide-format desktop promotional banner for the "ORLEN w portfelu" loyalty program, featuring a businessman, candlestick financial charts, and three distinct icons for fuel discounts, financial bonuses, and shopping rewards.

MARKET CAMPAIGN

Orlen w portfelu

1

Project Brief

The objective was to design a Key Visual (KV) for an online marketing campaign promoting "ORLEN w portfelu" - a loyalty program dedicated to individual shareholders. The design needed to communicate stability and trust while highlighting specific benefits like fuel discounts and investment bonuses. A critical requirement was to appeal to professional individual investors while adhering to legal constraints regarding stock promotion.

2

Design Solution

I created a high-tech, financial-themed composition using a gas station interior as a translucent background to maintain industry relevance. To emphasize the "digital wallet" aspect, I integrated a premium smartphone mockup displaying the program’s interface and a functional QR code. The inclusion of dynamic candlestick stock charts visually represents the investment nature of the program. I used a clean iconographic style to clearly present the three main pillars of the offer: shopping discounts, fuel savings, and financial bonuses.

A wide-format desktop promotional banner for the "ORLEN w portfelu" loyalty program, featuring a businessman, candlestick financial charts, and three distinct icons for fuel discounts, financial bonuses, and shopping rewards.
The desktop design showcases a high-tech financial aesthetic with a blue candlestick chart overlay, emphasizing the program's connection to capital markets and digital banking.

BANNER

Orlen Paczka x Zoo Art

1

Project Brief

Create a compelling promotional banner for ORLEN Paczka's partnership with Zoo Art. The goal was to communicate a special offer: free pet food with every delivery chosen via ORLEN Paczka. A key constraint was to maintain a unique visual identity for Zoo Art to distinguish it from competitors in the pet industry.

2

Design Solution

The final composition features a warm, lifestyle-oriented image of a customer with their pet, creating an emotional connection. I utilized a dynamic, slanted container for the main offer ("Karma GRATIS!") to grab attention. The design maintains brand consistency by using the signature ORLEN Paczka red and logo, while integrating Zoo Art's branding through playful paw prints and their specific logo.

The desktop design includes the red ORLEN Paczka logo on the left and the ZOO ART logo on the right, connected by decorative green paw prints and a central lifestyle photograph of pet ownership.

BANNER

Orlen Paczka

1

Project Brief

The goal of this project was to create a high-impact web banner for ORLEN Paczka, focusing on the convenience and accessibility of their delivery network. The communication needed to emphasize the vast scale of the service-over 12,000 pickup points-while maintaining a friendly and approachable tone for everyday e-commerce users.

2

Design Solution

I designed a clean, minimalist wide-format banner that utilizes a strong horizontal split. The left side features a high-key image of automated parcel lockers to represent modern infrastructure, while the right side uses the brand's vibrant red to create a focal point for the logo and the human element. By placing a joyful character with parcels in the center, I aimed to humanize the brand and evoke a sense of satisfaction and ease.

A wide desktop promotional banner for ORLEN Paczka, featuring a cheerful woman holding a stack of parcels against a red background on the right, and a blurred image of automated parcel lockers on the left.

MAILING

Orlen Paczka

1

Project Brief

The objective was to design a comprehensive mailing template for ORLEN Paczka aimed at enhancing customer awareness of delivery speed and pickup options. The primary challenge was to structure complex information-such as delivery times, pickup locations, and calls to action-into a clean, scannable, and mobile-friendly layout that drives conversions.

MAILING

Orlen Paczka

2

Design Solution

I developed a structured, hierarchy-driven design that guides the user’s eye from the main value proposition down to the final Call To Action (CTA).

The desktop design utilizes a dotted-line path to guide the user through the service benefits, including delivery speed (1 day) and parcel pickup availability (3 days), ending with a prominent "WEJDŹ" (Enter) button.